With the drop of entry level Blu-Ray player to the sub £200 mark, is this "the" adult Christmas present for 2009?
Since the first release of a Blue-Ray player in 2006, the price of the players have been slowly dropping. But until this year the price has been out of reach of the general UK public. Unless there was a need to upgrade an old DVD player, the majority of people were happy to stick with their existing systems.
Last year up-scaling DVD players were very popular as these offered a bridge between the quality difference of HDTV and the DVD format. And with the average price of these being around £60, it gave availability to a wide consumer audience.
Now this year, a number of retailers are selling Blu-Ray plavers from leading manufacturers for under £180 . ASDA-Direct have a Sharp Blu-Ray player for £120 and House Of Fraser have a Samsung player for £169.99
This gives merchandisers a good opportunity to cross sell high margin accessories with the Blu-Ray players. The easiest of these are the HDMI cables, which is a necessity to display films on HDTVs. Another is HDMI switch boxes, most retailer currently don’t stock these, but for a consumer with a TV with only one HDMI socket and more than one HDMI device, these devices are very important. Of course, cross selling the latest Blu-Ray movie, like Harry Potter, is a sure win.
If these are aren't a number 1 for a Christmas present then they will be a very popular item in the January Sales.
Now that the January sales have started Blu-Ray prices have dropped dramatically. So leading brand Blu-Rays can be found for under £100.
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